Cannes Lions

Nipplevision

MRM UK, London / TOMMEE TIPPEE / 2020

Film
Digital Proof JPG
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Overview

Entries

Credits

OVERVIEW

Execution

We ditched the smiling mums, wide eyed babies, doctors in lab coats and all those pristine homes. And thus nipplevision was born. We created our own animated world, in collaboration with Noma Bar where everything is a bit booby (even the typography is titty). The result was a disruptive, inclusive baby bottle campaign. A campaign that shows the world through the eyes of babies. Where everyday objects morph into boobs and boobs morph into Tommee Tippee bottles. One that doesn't tell parents what to do. Just shows them what they could do.

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