Cannes Lions
MANIFEST / TOMMEE TIPPEE / 2021
Overview
Entries
Credits
Execution
The Boob Life is a raw, honest and celebratory film that strips away unrealistic expectations of parenting and motherhood to demystify infant feeding: the pain, the glory and everything in between.
It showcases nine real mums as they feed by breast, pump and bottle, unapologetically showing lactating, swelling and sore boobs of all shapes and sizes.
Our proud and confident mums represent the diversity of boobs, post-partum bodies and feeding choices and include a mum with a double mastectomy, a disabled mum and parents combination-feeding newborn twins.
Art directed scenes of boob metaphors allowed us to incorporate a wider array of research-informed boob moments into the film, alongside animations by illustrator Noma Barr.
Loud, proud and supportive, The Boob Life stands as a battle cry to mums across the world, preparing them for the realities of feeding while empowering them to feed their way.
Similar Campaigns
12 items