Cannes Lions
OMD FRANCE, Paris / NISSAN / 2006
Overview
Entries
Credits
Execution
The “Nissan Chalet” announced in the resort through vehicles, flyers, banners- Village at the bottom of ski runs, to try new sports like Airboard,Snow Scoot,Snake Glisse,Snow Soccer- Snow Base on the ski tracks with a freestyle ski school,jump contest, Pro-rider demonstration- test drive in one of Nissan’s 4WD- Events in best night clubs A contest organised with RMC, leading regional radio to win a discovery day in the Nissan adventure centre.
Outcome
Resort event : 10,065 participants to the proposed activities in the resort. Over 12,000 goodies and games cards distributed.Online : 30,000 visits on the dedicated website and 462 participants for the game.
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