Cannes Lions

NISSAN TIIDA

TEQUILA\AUCKLAND / NISSAN / 2006

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Overview

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Credits

OVERVIEW

Outcome

Nissan loved it. Dealers loved it. People loved it. Resulting in fantastic anecdotal feedback – and creating the desired chatter and interest in Tiida. Tiida has yet to arrive in New Zealand, but already Nissan reports considerable interest in the new little (big) car – and numerous enquiries (despite no required call to action on the teaser mail piece).

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