The Nissan Engineers of Excitement make the final adjustments to the UEFA Champions League Nissan Orchestra.

This online film presents the merge of a robotic orchestra and a live choir performing a version of the UEFA Champions League Anthem which is full of Excitement and Innovation.

Our team of experts designed and created the "UEFA Champions League Nissan Orchestra", a robotic orchestra made out of Nissan auto parts and robotic motors wich played the UEFA Champions League Anthem. An online video was made of this installation and spread through the web by different influencers and channels, as well as displayed on multitouch screens on an a series of activations including the real "Orchestra Installation" along with other interactive experiences.

The campaign achieved 12,000 + visits to the pavillion, over 300,000 direct impacts, 105,000 Youtube plays and 10 million online impacts exploiting and amplifying the value of the sponsorship and setting the ground for next years strategies and up to $250,000 dollars worth of publicity.