Cannes Lions

NISSAN UEFA CHAMPIONS LEAGUE

REBELLION, Mexico City / NISSAN / 2015

Presentation Image
Case Film
Presentation Image
Online Video
Supporting Images
Supporting Images
Supporting Images
Supporting Images
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The Nissan Engineers of Excitement make the final adjustments to the UEFA Champions League Nissan Orchestra.

This online film presents the merge of a robotic orchestra and a live choir performing a version of the UEFA Champions League Anthem which is full of Excitement and Innovation.

Execution

Our team of experts designed and created the "UEFA Champions League Nissan Orchestra", a robotic orchestra made out of Nissan auto parts and robotic motors wich played the UEFA Champions League Anthem. An online video was made of this installation and spread through the web by different influencers and channels, as well as displayed on multitouch screens on an a series of activations including the real "Orchestra Installation" along with other interactive experiences.

Outcome

The campaign achieved 12,000 + visits to the pavillion, over 300,000 direct impacts, 105,000 Youtube plays and 10 million online impacts exploiting and amplifying the value of the sponsorship and setting the ground for next years strategies and up to $250,000 dollars worth of publicity.

Similar Campaigns

12 items

Audi Podcast

PHD GERMANY, Dusseldorf

Audi Podcast

2019, AUDI

(opens in a new tab)