Cannes Lions
TBWA\GERMANY, Berlin / BEIERSDORF / 2005
Overview
Entries
Credits
Execution
We highlighted the key product benefit of NIVEA Sun Self-Tanning Spray by peppering the landscape of pale beige taxis with darker 'tanned' ones.
Outcome
A first for this medium, the effort generated loads of free press and publicity - and made German taxis look a whole lot cooler.
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