World Vision is the largest not-for-profit organization in Canada yet they were experiencing weak awareness and poor understanding around their child-protection initiatives. This, coupled with a secondary barrier around Canadians tendency to support domestic initiatives, meant that they required mass awareness with clear, bold branding in order to simplify understanding of complicated issues and help make their international initiatives relevant and easy-to-understand for the Canadian masses.

· 5% lift in awareness of the issue (child slavery), exceeding the 2% goal

· We reached 1 in 3 Canadians

· Over 200k YouTube Views of TV spots

· Over 5,000 visitors to nochildforsale.ca signed the petition

· Upworthy published the campaign twice

· Through donor outreach prior to the campaign, we were able to gain the support of existing donors as advocates for the campaign