In Finland, the Salvation Army organizes a fundraiser for the less fortunate every summer. It is named simply as a Help People fundraiser. Donations can be made at autaihmista.fi (help people). The theme of the campaign changes every year, and in 2022 it was about helping single parents. The key visual of the campaign is a pastiche of the well-known Guardian Angel painting (the best-known version is from a German postcard from 1900, the author is unknown, possibly Fridolin Leiber.) Now the picture shows a mother and a child and no angel at all. Mom has to figure it out on her own.

In Finland, The Salvation Army started consistent advertising in 2015. Since then, each fundraiser has produced more than the previous one. That's what happened now too. The 2022 fundraiser set a new record again.