View from a point of view very educational and precious the importance of all species and their environments.

What we want to achieve?

On the one hand continue to insist on communicating our work as clearly and simply as possible and on the other hand, show the beauty of a living planet with living species, and a sustainable environment and durable.

Basically, awareness in a different way.

We wanted to show work from WWF no drama if not from a different point of view, nice and didactic.

We wanted to escape the usual drama of this kind of campaign.

Impact hastle the nicest possible way.

The development of the artwork and copy work in one direction to raise awareness from the beauty.

First impressions show that a message of awareness does not have to be dramatic.

It can be shocking and beautifully crafted.

It is a campaign that continues to work on WWF as a reference in environmental training in communication and public opinion.

We seek to educate on environmental awareness and closest planet in a way no strident messages if no simple and conclusive.