Cannes Lions

NOK OUT ICE CREAM

GELLER NESSIS LEO BURNETT, Tel Aviv / NESTLE / 2009

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A dude walks in a park and stops to buy a Nok Out ice cream. The minute he bites the ice cream, police vehicles surround him. He gets arrested immediately, brought into a court of justice, found guilty by the judge, and gets a death penalty. However, this rapid sequence happens only in his imagination.

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