Solution: Get teens on the move (hunting) by creating Nokia's own reality television programme, supported by MTV, newspapers and youth magazines, linked together by SMS.The programme idea: "The Hunt", designed as a fun and cool way of getting young people working together and interacting with Nokia and technology. The game sent them hunting – teams of four hunt for the words to complete a sentence, phrase or expression describing a feature of Nokia 3220.

With an extremely low budget, overall preference increased from 76% to 80% and obtained over US$30,000 free PR in newspapers, magazines and the Internet. SMS's received exceeded the benchmark by 100% (114,614 SMS). The first time to use print via 'hunt' mechanism, making it fun and interactive while communicating the Nokia 3220's features.