Cannes Lions

XPRESSMUSIC MOBILE PHONE

BATES TAIWAN, Taipei / NOKIA / 2008

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Coach, we finally have the fastest rally.Ready to open up your creativity?Submit your creative videos NOW!www.music.nokia.com.twBackground: Use the internet as a support for the consumer to show what kind of contribution is wanted.Objective: Simulate consumer to submit work, trying to reinforce explanations of the event’s ideals.Exposure position: Only on YOUTUBE, non official exposure on Nokia website.Result:Viewed 8,322 times (at Nokia web site, really stimulated consumers normally viewing has been around 6,000 times).

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