Stylish people are not always praised for their sense of style. We assembled a team of recognised style setters in the country and in a microprogram broadcasted after the evening news they went on a "secret mission" searching for people with a touch of style. When such a person was found, the presenters gave him or her a N6131 in a surprising and unexpected way.

In 30 days Nokia sold 12,000 units. Although the program finished some months ago, it still has a high level of brand awareness.