Cannes Lions
CARAT TURKEY, Istanbul / NOKIA / 2014
Overview
Entries
Credits
Execution
EXECUTION: We have developed a SDK which enables us to know when people make a pinch to zoom action.
Using our audience analyzing tools we have implemented this SDK to premium sites
where our target audience spends time. By this way whenever our target audience suffer from their small inch
mobile phone we instantly catch the moment and showed our rich media.
Outcome
In 9 days , 750.000 natural pinch too zoom action turned into an relevant advertising space
148.000 unique visitors spend 50 seconds on campaign mobile site. %60 of users share video content
Customized video compilation rate was %100
60 out of every 100 visitor shared the mobile site link
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