Cannes Lions

ZOOM RICH MEDIA FOR 6 INCH NOKIA

CARAT TURKEY, Istanbul / NOKIA / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

EXECUTION: We have developed a SDK which enables us to know when people make a pinch to zoom action.

Using our audience analyzing tools we have implemented this SDK to premium sites

where our target audience spends time. By this way whenever our target audience suffer from their small inch

mobile phone we instantly catch the moment and showed our rich media.

Outcome

In 9 days , 750.000 natural pinch too zoom action turned into an relevant advertising space

148.000 unique visitors spend 50 seconds on campaign mobile site. %60 of users share video content

Customized video compilation rate was %100

60 out of every 100 visitor shared the mobile site link

Similar Campaigns

12 items

9 Cooking Challenge

HS AD, Seoul

9 Cooking Challenge

2017, LG

(opens in a new tab)