Cannes Lions

NOKIA 6680 MOBILE PHONE

MEDIACOM VIENNA, Vienna / NOKIA / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

The reconstruction period of Vienna’s parliament demanded the total scaffolding of the well known sculpture Pallas Athene, in front of it. Instead of covering the monument only with the typical protective material, a cleverly designed banner wrapped the entire structure. The design showed Pallas Athene being viewed through the high resolution display of the Nokia 6680.

Outcome

This well chosen stage as well as the link between the media and the message boosted the communication effort. The kick-off ceremony of the construction area became a talk of town event attended by important Austrian political figures, like the council president.

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