55.000 subscribers received their monthly Profil magazine with the Nokia-branded sleeve wrapped around it. The sleeve opened pretty much like the Nokia 6820 does and so linked the media to the product. The message on the sleeve asked the subscribers to send in a letter to the editor via SMS. The awarded messages got a Nokia 6820, or a free subscription of the magazine.

The output of the included response tool in terms of a SMS prize draw competition showed an extremely high percentage. More than 50% of the 55,000 subscribers proved the impact of that creative use of the Profil magazine.