Function: GPSTaking advantage of the launch of one of Chilean TV’s most successful soap operas, we developed a “map” of the city pointing out where the plot took place, with a brief presentation of the characters and also allowing them to access what was happening in their homes, always through a Nokia N95 cell phone.Function: video player and recorderWe took over TV portals where their videos could be seen through the Nokia N95 cell phone.Function: music player and radio tunerWe also took over our targets most listened to online radio stations, displaying a picture of the Nokia N95 cell phone, through which they could hear their favorite music and programsFunction: cameraAt one of Chile’s most important portals - Terra - we intervened the photo gallery browsers so that you would view the pictures through a Nokia N95 cell phone.

Along with demonstrating the phone’s "all in one" feature, we were able to break through the existing barriers of online advertising ("banner blindness ").Over 15 million effective impacts were generated, with a total of 133.983 interactions with the advertisement (and the consequent traffic to the site).