Nokia Zone was designed to be “the center of excellence” for the latest in the mobile technology arena, differentiating it from the run-of-mill competitive online campaigns. Packed with the latest information on Nokia, and with articles, news and updates from the category that users can rely on to talk with authority with their peers, and others. It also gave users some downtime, through “Cool Stuff” arenas such as contests and sharing of images from Nokia phones, allowing a hands-on feel of the brand’s capabilities.

It was also more than just first-hand knowledge and experiences. It served as a community voice-box for knowledgable and opinionated “Gurus”. Designed to be a “two-way” community space, users could discuss and give their unsolicited viewpoints through user trials, blogs and forum discussions. In some cases, users could get “elected” as Gurus by either the Hardwarezone moderator or the rest of the Nokia Zone community.

9,000 registrations achieved, exceeding a KPI of 8,000. Over 100,000 unique visitors generating 1.2 million pageviews. Approximately 2,000 pictures and 50 videos uploaded. High awareness levels at 66% was achieved with overwhelming feedback garnered on the site itself for future enhancements.