Cannes Lions
GREY WORLDWIDE INDIA, Mumbai / ISHWAR / 2009
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Most women choose to cover up the signs of abuse instead of reporting it. Hence, we designed a first aid box that is a makeup kit from inside.Message inside: Covering up domestic violence doesn’t remove it.Apart from the help-line numbers, the box also provided information on the 3 Step Intervention Programme:Report: Calling Ishwar if anyone is aware or is a victim.Contact: Followed by initial counselling of the victim. Making her aware of her legal rights and offering aid and protection.Action: Follow up by expert legal advisors and support groups.
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