A small black box labelled 'The colours of love for 4,000 women last year' was sent to the media and Home Affairs Ministry. When the box is opened, the full impact of the message hits home – it contained just two colours of paint: Black and Blue. As violence and abuse can happen in any strata of society, the packs were also placed at various strategic locations namely bookshops, stationery departments, ladies restrooms, gymnasiums, lifestyle stores (e.g. Levi’s), colleges and LRT stations.

'Colours of Love' sparked off huge media interest which resulted in a spate of Press articles, media interviews and even heated debates on exposed cases – all of which generated US$25,000 worth of media and publicity for WAO. More importantly, it made headway in changing the public’s attitude and apathy towards violence. During the two month campaign period, WAO received an increase of 32% in calls – which include 980 calls on counseling, reports on violence, enquiries on law, promises of support and voluntary aid.