The client has been thrilled with the success of the Philadelphia launch campaign, which they noticed within days of launch. The integrated campaign has surpassed expectations in terms of generating not only responses (“The phone has been ringing off the hook.”), but appointments scheduled and kept. In fact, the successful launch of the hospital has created a need to expand the hospital facility well ahead of schedule in order to keep up with the strong demand. Additionally, the campaign is now being rolled out nationally to support all of the CTCA facilities across the country.