In India, approximately 60 millilitres of alcohol is the legally-permissible intake that the driver of a vehicle is allowed to consume, or drive under the influence of. This quantity roughly equates to two glasses of wine or one large whiskey. While amending these laws is a long-drawn process, VOLVO wanted to use the occasion of National Road Safety Week to warn drivers of the damage that that “One” drink could inflict. Urging them to change the legally permissible “One” to a personally responsible “None”.