We made an Activation with a man driving handless on the streets of Mexico City, just to show that texting and driving is as dangerous as driving without hands.

The activation connects with people, drawing their attention in a dynamic way. We wanted to communicate the message in a non-traditional way and at the same time engage people in their social networks.

We communicate immediately that texting and driving is dangerous.

To communicate the message, we put a man driving with no hands on the steering wheel, wearing a pair of prosthetic arms, driving the car below the angle of vision. As the car passed by, the message was read: “Texting and driving is just as dangerous”, triggering people´s reactions and inviting them to tweet about it. We published our message with a video of the activation in Chevrolet's social channels and without paid media, in only 3 days it generated: On Twitter +800 K impressions and on Facebook +140 K impressions and +70 K video views. People commented and interacted with the activity.

While the car drove through the main avenues of Mexico, it impacted thousands of car drivers and pedestrians, triggering a lot surprise and joy reactions.

We published our message with a video of the activation in Chevrolet's social channels and without paid media, in only 3 days it generated: On Twitter +800 K impressions and on Facebook +140 K impressions and +70 K video views.

In the last 9 months, it was the most viewed organic video in Chevrolet's social networks and the post with the highest organic reach, 514% more than the regular performance.