This idea was 100% of the media team. To use product placement in all of the News programmes of the two principal TV channels in Chile, was born because we had a problem: How to use the media to make an effective launch with a low budget.We created this solution: Show SONY VAIO in a TV News context, because they have many attributes appropriate for the brand.The channels elected are UCTV (channel 13) and Mega (channel 9).