Absolut employees get totally nude to prove just how transparent the vodka brand's process is. The latest ad by BBH London pays homage to employee induction videos and highlights Absolut’s high-quality and sustainable approach to making vodka. It features real employees from the company, with nudity used as a humorous metaphor for their transparency. The work was created by Doug Fridlund and Mikael Alcock, and directed by Sam Hibbard through Somesuch.

Casting was done in Sweden for the main host of the video and extras were cast through Absolut's in-house teams, right the way up to CEO. You can see them in various scenes throughout the commercial and in the finale moment in all their 'glory.'