The brief was to extend Bartle Bogle Hegarty's "moonbathing" ad campaign to the web. Microsite would target 15 to 24 year-olds. The objective was to deliver a compelling brand experience while presenting the longer web version of the TV ad. the content of the site was deliberately kept to the minimum. Microsite developed around the conception of night and discovery. The microsite was visually based on a gliding landscape in front of an apparently static full moon; starting from the ad campaign hero who is reaching for the moon throughout a lively but distant city scape to an ambiguous and vast landscape.