The New Uno is a car synonymous of flexibility and innovation among the Brazilian young generation. But we needed to highlight another feature, as important as its remarkable design: the great fuel economy.So, we decided to deliver the message of low consumption in a light and fun way, reaching the audience in the toilets of bars and restaurants.

A sensor was installed in each urinal to measure the amount of urine people produce. The data collected by the device was sent to a tablet integrated into a panel placed in front of the user. In real time, an Android app would make the conversion, turning “ml” into “km” (based on the real consumption of the car), and making a virtual car move on the road in the tablet’s interface.Thanks to the originality of the activation, we managed to call the attention of the youngsters in a moment of great socialisation in bars and restaurants, encouraging their interaction and allowing them to “test drive” the New Uno in an unusual way, so they could spread their experience right after.Besides great effects in the places where the panels were installed, the action spread hugely through social networks. But most importantly, in the weeks after the activation fuel economy became the first feature mentioned by young people at buying decision, followed by the innovative design.

It all started in the toilet of the shops, where a sensor was installed in each urinal to measure the amount of urine people produce. The data collected by the device was sent to a tablet integrated into a panel placed in front of the user. In real time, an Android app would make the conversion, turning “ml” into “km” (based on the real consumption of the car), and making a virtual car move on the road in the tablet’s interface.

Besides great effects in the places where the panels were installed, the action spread hugely through social networks. But most importantly, in the weeks after the activation fuel economy became the first feature mentioned by young people at buying decision, followed by the innovative design.