Cannes Lions

NOW IT'S YOUR TURN

HEIMAT, Berlin / HORNBACH BAUMARKT / 2013

Case Film

Overview

Entries

Credits

Overview

Description

A man is doing lots of gardening on a hill. Planting and watering, creating something beautiful and green. Once his project is finished the hill takes off in the air and he feels proud and astonished of his achievement. "Now it's your turn." is the slogan to encourage others to do the same.

Execution

The planet was achieved by using a 2 metre (10:1) model which already showed all details. In the long lasting post-production it was added to a couple of different sets on location showing different progress of the flora and fauna. The water course (on the planet) was added digitally in combination of some real water shots.

The final liftoff was basically the miniature model shot parallel to the action. With at least 80 layers of water, dust and stuff falling of the planet. 40% of the planet were replaced by CGI. The (still visible) water course on all rotating planet shots were also added digitally.

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