'Do what you want' is the highest expression of freedom: to play reality at your will, change whatever you don’t like with a simple gesture, go from the city to the beach in seconds -with a jackpot like the Euromilliones, the limits of physics and nature will blend to make your dreams come true.

A TV spot was the main piece, supported by radio, print, outdoor and a banner campaign, communicating a concept that would become even more tangible in the web www.hazloquequieras.es, where users could transform their dreams through algorithms into real numeric combinations to participate in Euromilliones.

• Sales grew by 38%. (Source SELAE)• Over 70,000 visits to the website in the first 2 months.

• 20,000 people generated their own combination with their wish.• On YouTube, the video was seen over 75,000 times.

• The campaign’s musical theme, 'Fireflies' by Chris Garneau, jumped from 7th position to No.1 for the artist in Spotify.• “Fun, whimsical new spot for Euromillones” – Creativity• “Undeniably hypnotic, but also peculiar…maybe this is the next step in lottery advertising.” – Ad of the Day, Adweek