Challenge:

Yovis Viaggio is a remedy that effectively combats a widespread disease: the traveler's diarrhea. An underestimated pathology, which affects 70% of western tourists who travel to exotic countries. The challenge was to remind travelers that this disorder is serious in a memorable way. We did this at the time when they are most sensitive: just before airport departure.

Objectives:

To generate awareness and talkability about the launch of Yovis Viaggio in Italy. To do this we demonstrated to all travellers that a trip without the right precautions can turn into a trap.

Strategy and execution:

Yovis Viaggio organized an ambient/stunt event in an airport toilet, to show that with a preventive remedy the traveler’s diarrhea can be fought or won. Without, however, a tourist spends most of his holiday prisoner of the toilet.

Outcome:

The campaign has seen/shared around the world through blogs dealing with travel, health, current events. The results were outstanding: + 334% traffic to the websites,+ 156% sales, + 53,5% market share, media impression: 7,000,000.

Thanks to the buzz generated by our ambient, Yovis Viaggio was immediately linked to the disease/problem.

The link between the traveler and traveler's diarrhea has become indissoluble, establishing a direct relationship with the target that did not exist before.

The campaign has been shared around the world through travel, health, and current events blogs. The results were outstanding: + 334% traffic to the website,+ 156% sales, + 35.7% CTR, + 53.5% market share, media impression: 7,000,000.