Throughout the ad, we will see and hear testimonies of women who suffer gender violence. Each one of them gives exact details as to the number of times she has been beaten. After listening to five testimonies, by means of editing, we again see these women saying only the numbers, thus revealing the helpline number of Vida Mujer.

Throughout the ad, we will see and hear testimonies of women who suffer gender violence. Each one of them gives exact details as to the number of times she has been beaten. After listening to five testimonies, by means of editing, we again see these women saying only the numbers, thus revealing the helpline number of Vida Mujer.

The ad rapidly went viral and got over 150 thousand views on the Internet.

Calls increased by 30%.