Cannes Lions

DON´T DIE FOR ME

CIRCUS GREY, Lima / VIDA MUJER / 2016

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Overview

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OVERVIEW

Description

In the last 4 years, 482 women were killed by their partners.

In every case, a chilling pattern appears:

perpetrators apologize with sweet loving messages.

this allows them to avoid prosecution and go back to the women they abused.

So, we published a book.

“Dont die for me” is a book of love written by men who terribly abused their partners.

A compilation of real letters and messages of love that were sent to abused women that finally had terribly endings.

The book had a final shocking message and encourage women to a rapid response: make a phone call and denounce your agressor.

This campaign was a huge success.

The discussion went nationwide in just a few hours after the launch and the book became trending topic too fast.

Thousands of women denounced their cases and received the help that they needed.

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