Cannes Lions
CIRCUS GREY, Lima / VIDA MUJER / 2016
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In the last 4 years, 482 women were killed by their partners.
In every case, a chilling pattern appears:
perpetrators apologize with sweet loving messages.
this allows them to avoid prosecution and go back to the women they abused.
So, we published a book.
“Dont die for me” is a book of love written by men who terribly abused their partners.
A compilation of real letters and messages of love that were sent to abused women that finally had terribly endings.
The book had a final shocking message and encourage women to a rapid response: make a phone call and denounce your agressor.
This campaign was a huge success.
The discussion went nationwide in just a few hours after the launch and the book became trending topic too fast.
Thousands of women denounced their cases and received the help that they needed.
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