There are currently no broadcast restrictions imposed within Australia relevant to this campaign.

Nutri-Grain Throwdowns is a social sports tournament and a branded promotion that turns the tension between sports into competitive brand engagement. Teens had 21 photo and video challenges across 4 levels to choose from and take on – each challenge presented by the country’s biggest sports stars?and YouTube influencers.

After downloading a custom app, players could choose a challenge and shoot their attempt within the app, which would then challenge them to ‘throwdown’ their entry to the community, who would then vote for their favourite. Winners move up the leaderboards in a bid to become the grand champion.

The Throwdowns campaign exceeded every KPI set by the client and agency, with particular success in earned impressions, the best measure of a campaign’s reach to a relevant and targeted audience, and sales, which increased a massive 10% on the previous period.

Total downloads of the app reached 17,500, making Throwdowns the #4 sports app in the app store, with a constant presence in the top 10 for the duration of the 8 week campaign. Users created a total of over 6,500 photo and video entries, spending a total of 2,853 hours in the app itself.

Each piece of content generated and entered was moderated, watermarked with a Nutri-Grain Throwdowns logo, and pushed out through the user’s social channels. Total likes on content, which was the main criteria for winning prizes, reached 1.3 million. Total views on video entries reached 1.2 million, which equates to 6,459 hours of Nutri-Grain branded content viewed.