Cannes Lions
SAATCHI & SAATCHI NEW ZEALAND, Auckland / NEW ZEALAND ARMY / 2005
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Our challenge was to extend the recruitment campaign created for New Zealand's Army to the online environment, the premise being 'Have You Got What It Takes?'Force 9 offered a variety of arcade and knowledge-based tasks. Through 9 missions and various challenges, players experienced scenarios they might encounter in the NZ army. Ongoing prize draws awarded authentic Army equipment to high scoring players.Missions became more complex, often integrating army tactics and theory based questions.At completion, the player's overall ability was calculated and they were shown links to army careers most relevant to their skills performed in the game.
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