Cannes Lions
OGILVY GROUP, Kiev / WORLD WILDLIFE FUND (WWF) / 2010
Overview
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Execution
While keeping the key message straightforward and clear - sustainable use of world’s resources, the agency explored and invented new media to enhance it. Namely, there were “Do Not Disturb” hotel-style signs developed and hung on the city streets lights, cars’ exhaust pipes, as well as on the lamps in the downtown restaurants.
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