Cannes Lions

OBI - "Renovated Ambients"

JUNG von MATT, Hamburg / OBI & CO DEUTSCHLAND KG / 2016

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Overview

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Credits

OVERVIEW

Description

We used OBI products to renovate areas in cities within the size of billboards and let people who are interested in renovation to touch the results.

Execution

We renovated metro stations, parks, subways and public restrooms where people could interact with the projects.

Outcome

We raised awareness for OBI products, showed possibilities and inspired people to start new projects. Website traffic and instore visitors increased.

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