OBI, Germany’s largest DIY-chain, offers high quality products for building and renovation. Our task was to promote them in an interactive way.

We invented a new form of advertising: instead of showing our products on billboards, we used them to renovate different areas throughout cities, within the size of regular billboards. Metro stations, parks, subways and public restrooms were given new life. People could interact with the projects, and OBI proved once again that a well-done project is sometimes the best form of advertising.

We renovated metro stations, parks, subways and public restrooms where people could interact with the projects.