Initially, we attempted to eradicate the preconceived idea that all "multi-functional equipment tools=office apparatus." The strong and high-impact concepts have allowed the establishment of innovation and identity of the three products, delivering and communicating the impressive existence of the document partner. Moreover, episodes of the development of the products are given in the second hald of the catalogue. The inclusion of inside stories and unknown episodes of product development, previously untold in catalogues, shows the uncompromising spirit and technical abilities of its developers right up until the launch of the products.

By appealing strongly and emphasizing heavily on concept creation, the formation of the individual product characters became very clear, improving the selectivity for the buyer and also for the seller dramatically. By not focusing entirely on machine function has changed the preconceived idea of a digital colour multi-functional machine greatly. In addition, focusing on the developers' nature rather than product performance only as explained in the development episode inserts, is very much in the limelight and is inspiring creators and developers everywhere.