Office crushes are dicey: If things go bad, one of the parties quitting is suddenly a very real prospect. So this Valentine’s Day, R/GA wanted to help the lovestruck navigate their office crushes on Twitter with #Office Cupid.On February 14th, the R/GA Twitter account was taken over—a team of copywriters were on call all day to craft tweet nothings for the amorous. At the site, simply describe your crush or write a small message, and our writers played Cyrano and posted a romantic tweet on your behalf. You could remain anonymous or if you felt brave, reveal yourself to the object of your desire.Office Cupid garnered over 12 million impressions worldwide. It was covered by the likes of The Washington Post, Fast Company, Creativity, and others.

On February 14th, the R/GA Twitter account was taken over—a team of copywriters were on call all day to craft tweet nothings for the amorous. At the site, simply describe your crush or write a small message, and our writers played Cyrano and posted a romantic tweet on your behalf. You could remain anonymous or if you felt brave, reveal yourself to the object of your desire.

Office Cupid garnered over 12 million impressions worldwide. It was covered by the likes of The Washington Post, Fast Company, Creativity, and others.