We were asked to generate high impact among the population in a differentiated, creative way. And there was nothing better than to put something in people’s hands capable of expressing the pride of the victory. Posters were created with the message “I knew it”, written in Portuguese and also in the languages of the other city candidates: English, Japanese and Spanish. The idea was executed a few hours before the final results were announced and 10 thousand posters were distributed at the party celebrating Rio’s victory, which generated a high level of popular engagement.

Petrobras brand attained a high level of exposure during and after the celebrations by distributing 10 thousand posters. They featured in dozens of news stories on TV, in newspapers and online. During the following weeks people took the posters to soccer stadiums, which demonstrates a high level of engagement. And to top it off, 4 months later, the poster was photographed at Rio’s carnival parade. We attained all this with an investment of just eight thousand, one hundred dollars, while the additional exposure on network and pay TV was valued at seventy three thousand, seven hundred and sixty dollars, approximately.