On the day of the 50th anniversary celebration, every employee received an interactive t-shirt and a pen for writing on fabric. Everyone was able to personalize the t-shirt’s message, letting the others know how many years they had been making history with company.

A leaflet contained instructions on how to proceed and encouraged use of the pen to autograph co-workers’ t-shirts on that historic day. A button following the same lines went together with this small gift.

The t-shirt was proudly worn by approximately 70% of employees present at the celebrations throughout the country. The years worked at the company and printed on the t-shirts provided them with a long-lasting conversation piece.

The more recent as well as the veteran employees were proud to be part of this history and made this evident to the others. Even outside the company, as the t-shirt was worn during the subsequent months. Gathering autographs has become a fad at celebrations and the button has been used daily at work for several months on, thus extending the effects of idea.