Cannes Lions

OLD SPICE BUOY WALL

LANDOR ASSOCIATES, Cincinnati / PROCTER & GAMBLE / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

Old Spice felt trapped on a shelf and needed a way out, for the world to experience it in a new way.

Outcome

It made men shed a tear, only to lose their man cards. It made women do things I would have to censor. Old Spice is awesome.

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