Cannes Lions

OMO LAUNDRY DETERGENT

BBH, London / UNILEVER / 2008

Awards:

1 Bronze Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

Roboboy is magically brought to life by dirt. As he starts to play and discover the world he gets dirty, and the more dirty he gets, the more he becomes like a child. Finally, Roboboy's greatest wish comes true. He becomes a real boy. Dirt is good, because only by being allowed to get dirty and experience the world can a child truly become a child.

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