Cannes Lions
BBH, London / UNILEVER / 2008
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Roboboy is magically brought to life by dirt. As he starts to play and discover the world he gets dirty, and the more dirty he gets, the more he becomes like a child. Finally, Roboboy's greatest wish comes true. He becomes a real boy. Dirt is good, because only by being allowed to get dirty and experience the world can a child truly become a child.
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