Due to the closure of kindergartens and schools as of covid-19 and the expansion of online classes, Kids content is rapidly emerging as a key IPTV content. It has a lock-in effect for parents, but also enables young children to become customers from a young age.

With Dr. Eun-young Oh as the core, mentoring concept TV commercials, Talk concert promotion that she directly visits and counsels consumers, ‘Kids Camping’ that creates pleasant memories with children, and digital channel operation that communicates with parents.

A strategy to use the most influential parenting expert, Dr. Eun-young Oh, as an endorser.

The combination of her influence and the sincerity of Kidsland creates strong virality among parents.

Production of exclusive parenting guide contents supervised by Dr. Eun-young Oh.

Launched two TV advertising campaigns.

National Kidsland Talk Concert with Dr. Oh Held in 6 major cities nationwide.

Opened 8 Kidsland camping sites nationwide with different themes.

Operating social media channels to communicate with parents.

Kidsland positive buzz outperformed competitors.

Awareness rate and first recall rate also increased compared to the previous year