Cannes Lions
AIMAQ VON LOBENSTEIN CREATIVE BRAND CONSULTING, Berlin / HEAD SPORT RACQUETSPORTS / 2009
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Global sports equipment manufacturer HEAD created an Internet film to generate buzz and awareness amongst tennis players on the Internet. HEAD's newly signed tennis star Novak Djokovic, currently ranked 3rd in the world, appears in the film in a way no sportsman has dared to before. He plays a truly incredible point, which turns out to be even more unbelievable than first thought as the instant replay then reveals, thanks to HEAD bringing out everyone’s hidden talents.
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