Cannes Lions
MAKE LEMONADE, Leuven / HUAWEI / 2016
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A look-alike of Apple CEO Tim Cook just finished his keynote, while leaving the stage he says:“Oh wait a minute, I forgot. There is one more thing…” but then suddenly the battery icon starts flashing, the battery dies and a billboard appears:
Battery Life: one more thing you won’t miss on the Huawei Mate 8.
This billboard is followed by some Huawei Mate 8 product shots guided by this VO:
“The only smartphone with a battery that can effortlessly last up to 51 hours. The new Huawei Mate 8, more efficiency, more power and more time.”
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