Cannes Lions
MONO, Minneapolis / WALMART / 2018
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Thanksgiving is when we open our homes, our hearts, and ourselves to share what we are so deeply thankful for in our lives. And with Walmart being the nation’s largest grocer, it felt like the right moment to share a message of inclusion, because America was becoming more divided.
We created an anthemic film featuring portraying of people of all backgrounds setting aside their differences and coming together. Each person carries their own chair to a table that serves as a metaphor for the country with the message that everyone should feel heard, welcomed and accepted, especially during the holidays. It was important we captured an accurate portrayal of life in America with our casting and locations. We wanted to showcase the tapestry of people and communities that make this country beautifully diverse.
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