Sportsbet.com.au is Australia’s number 1 betting site. However following last year’s deregulation of the online gambling industry, the market was flooded with competitors, all with similar sounding names. Like tabsportsbet.com.au, sportingbet.com.au, centrebet.com etc. Our job was to get Sportsbet’s url out there in a memorable way. So we simply took our cue from the name itself sportsbet.com.au – sports, betting and the internet all in one place.