Cannes Lions
BIG AL'S CREATIVE EMPORIUM, London / PADDY POWER / 2010
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Description
Blind footballers use a ball with a bell inside so they can hear it. (They also all wear eye masks to ensure that they are all equally blind). Unfortunately, when a cat with a similar sounding bell around it’s neck runs onto the pitch, the footballers mistake the cat for the ball, and one of them kicks it.
The Paddy Power representative consoles the blind footballer by telling him that, although he can’t get the cat back, he can get his money back if he loses a bet made at Paddy Power.
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