Cannes Lions

NATE TRAFFIC INFORMATION

COM@S, Seoul / SK TELECOM / 2005

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Concept: The short cut.

The consumer can experience the NATE Traffic information service that leads you on the fastest routes by playing the Computer Full download Menu through ads. Just suppose that if you click wrong menu, you are not able to find the fast way. Service Characteristics is a Car Navigation system that offers, a fast road navigation anywhere and anytime and various transportation information services directly to your mobile phone. It is invented for customers (age. 25~35) who need the NATE service.

The copy is ®Where go I? Try to raise the mouth ! the faster and more convenient route on the road The NATE traffic info service.

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